pondělí 4. dubna 2016

Justin O'Shea is new creative director of Brioni



Well, it's not exactly new thing (it happened two weeks ago) but for those who don't know - Congratulations Justin! Let's take a look WHO IS Justin O'Shea.

"JUSTIN O'SHEA, former fashion director at German luxury e-commerce company Mytheresa.com, has been appointed as creative director at Italian menswear label Brioni, replacing Brendan Mullane", says vogue.co.uk. You can read this interesting article here. Another one here and here.

Anyway, it's obvious that he doesn't have experience as a creative director. But maybe this is what makes him good choice. And possibly good future creative director. O'Shea is Australian self-taught retailer with personal passion for tailoring and a high visibility on a social media. He worked in retail in Perth, Amsterdam and London.

Interesting thing happened and I am looking forward for his creations. When you see him in a suit, there is a cloud of power around him and this is huge inspiration. But his clothes we'll see after a while. Meanwhile we can watch Brioni A/W 16-17 show.



Official Brioni announcement which you can find here is following :

Brioni is pleased to announce the appointment of Justin O’Shea as new Creative Director. O’Shea will assume the responsibility for the House’s collections and image effective from April 1st 2016.

Justin O’Shea expressed: ‘I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house. It is with great excitement I am looking forward to write a new chapter in the story of Brioni.’
Gianluca Flore, Chief Executive Officer of Brioni stated: ‘I am very confident Justin O’Shea’s creative direction for Brioni will be instrumental to strengthen our core values and continue to drive dynamism and innovation into the brand heritage. Justin has showed an accurate understanding of the company’s DNA and historic roots and an assertive approach on how to make those values relevant for the brand today.’
Grita Loebsack, Chief Executive Officer of Kering’s Luxury – Couture & Leather Goods Emerging Brands, added: ‘I join Gianluca in welcoming Justin O’Shea as Creative Director of Brioni. An unconventional profile for such a position, Justin brings a holistic approach and strong business understanding. I believe his vision will accurately translate into this role and add a distinctive signature to the House.’




"JUSTIN O'SHEA, bývalý módní ředitel německé luxusní e-commerce firmy Mytheresa.com, byl jmenován jako kreativní ředitel italský pánského oblečení Brioni, nahradí Brendana Mullane," říká vogue.co.uk. Můžete si přečíst tento zajímavý článek zde. Další jsou zde a zde.


V každém případě je zřejmé, že nemá zkušenosti jako kreativní ředitel. Ale možná to je to, co ho dělá dobrou volbou. A možná dobrým budoucím kreativním ředitelem. O'Shea je australský samouk, maloobchodník s osobním zaujetím pro tailoring a vysokou viditelností v sociálních médiích. Působil v retailu v Perthu, Amsterodamu a Londýně.

Zajímavá věc je jeho jmenování a já se těším na jeho výtvory. Když ho vidíte v obleku, je okolo něj oblak síly a to je obrovská inspirace. Nicméně jeho oblečení uvidíme až za nějakou dobu. Zatím můžeme sledovat a těšit se u Brioni A / W 16-17 show.

Oficiální vyjádření Brioni si můžete přečíst na jejich stránkách.

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